







Two diamonds
One took a few weeks to grow. The other took billions of years. Which will you wear?
II
Both
The same diamond.
Both are carbon in a cubic crystal, with the same hardness and the same light: seen one at a time, the naked eye can rarely tell them apart.
Four things change: where they come from, the mark they carry inside, at times a shade of colour, and the price. The same graver sets both.
Move the cursor: the light passes from one diamond to the other.Drag across the photo: the light passes from one diamond to the other.
IIILaboratory grownIII
Laboratory grown
From a seed of diamond, atom by atom.
It is born in a press, under high pressure and high temperature: the method is called HPHT, and the origin of each one is known.
Press and hold the seed: the diamond grows.
III
Laboratory grown
Its colour sits in the three highest grades of the scale. The inclusions are so minute that a trained eye, at ten times magnification, can barely find them.
- Grade
- D-F, VVS
Hover over the diamond: the lens magnifies it.Press and hold the diamond: the lens magnifies it.
IVNaturalIV
Natural
Over a hundred kilometres down.
Each one carries a signature: almost always a small inclusion, a minute crystal shut inside the diamond as it grew, taken from the place where it was born. No two are alike.
IV
Natural
When it changes hands, the time inside it goes too.
Seen on its own, it is a white with a faintly warm undertone, among the highest grades of the scale; beside a diamond of a higher grade, the difference shows. The signature is found under a loupe: on silver the naked eye does not, as a rule, see it; on gold it is more minute, and even under a loupe it has to be looked for.
- Grade
- Silver F-G, SI · Gold F, VS
Hover over the diamond: the lens magnifies it.Press and hold the diamond: the lens magnifies it.
The choiceThe choice
You go back to the piece, with that diamond already selected.
The founder chooses every diamond, one by one, whatever its origin. Every piece has its Stone Card: digital, issued by the concierge after the order.

