Rechtliches

Cookies are small text files that websites send to the user's browser, where they are stored to be retransmitted to the same sites on subsequent visits.

Cookies can be:

• First-party cookies — set directly by the site you are visiting
• Third-party cookies — set by domains other than the visited site

In addition to cookies, we also use other similar tracking technologies such as pixel tags, web beacons and local storage.

Technical Cookies (Necessary)

Essential for the Site's operation. They do not require consent and cannot be disabled.

• Cart and checkout management
• User authentication and session
• Language and currency preferences
• Security and fraud prevention

Analytics Cookies

Allow collection of aggregate information about Site usage to improve our services. Require consent.

Marketing/Profiling Cookies

Used to track visitors across websites and display relevant ads. Require explicit consent.

Our Site is hosted on Shopify, which uses the following cookies necessary for operation:

For more information: Shopify Cookie Policy

We use Google Analytics 4 to analyze Site usage and improve our services.

Data Collected

• Pages viewed and time spent
• Navigation path
• Traffic source (how you arrived on the site)
• Device and browser information
• Approximate geographic location (IP-based)
• Site interactions (clicks, scrolls, events)

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Privacy Policy: policies.google.com/privacy

Opt-out: Google Analytics Opt-out Browser Add-on

We use Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram and to show you relevant ads.

Data Collected

• Pages visited on our Site
• Products viewed and added to cart
• Completed purchases
• Site interactions

Purposes

• Measure conversions from ads
• Optimize advertising campaigns
• Create custom audiences for retargeting
• Show relevant ads on Facebook and Instagram

Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

Privacy Policy: facebook.com/privacy/policy

Manage preferences: Facebook Ads Settings

We use TikTok Pixel to measure the effectiveness of our advertising campaigns on TikTok and to show you relevant ads.

Data Collected

• Page and product views
• Add to cart actions
• Completed purchases
• Site interactions

Purposes

• Measure conversions from TikTok campaigns
• Optimize ad delivery
• Create audiences for retargeting
• Show personalized ads on TikTok

Provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

Privacy Policy: tiktok.com/legal/privacy-policy

We use Klaviyo to manage our email communications and personalize your experience.

Data Collected

• Site browsing behavior
• Products viewed
• Abandoned carts
• Purchases made
• Email opens and clicks

Purposes

• Newsletter and communications (with consent)
• Abandoned cart recovery emails
• Personalized product recommendations
• Email campaign performance analysis

Provider: Klaviyo Inc., 125 Summer Street, Boston, MA 02110, USA

Privacy Policy: klaviyo.com/legal/privacy-notice

Cookie Banner

On first access to the Site, you are shown a banner that allows you to accept or reject non-necessary cookies. You can change your preferences at any time.

Browser Settings

You can also manage cookies through your browser settings:

• Chrome: Cookie management in Chrome
• Firefox: Cookie management in Firefox
• Safari: Cookie management in Safari
• Edge: Cookie management in Edge

Specific Opt-outs

• Google: adssettings.google.com
• Meta: facebook.com/settings?tab=ads
• Your Online Choices: youronlinechoices.eu

Note: Disabling some cookies may affect Site functionality.

For any questions regarding the use of cookies on our Site:

Email: support@brokenhearts.co

Hours: Monday — Friday, 9:00 AM — 6:00 PM CET