Cookie Policy | BROKEN HEARTS

Cookies are small text files that websites send to the user's browser, where they are stored to be retransmitted to the same sites on subsequent visits.

Cookies can be:

First-party cookies: set directly by the site you are visiting
Third-party cookies: set by domains other than the visited site

In addition to cookies, we also use other similar tracking technologies such as pixel tags, web beacons and local storage.

Technical Cookies (Necessary)

Essential for the Site's operation. They do not require consent and cannot be disabled.

Cart and checkout management
User authentication and session
Language and currency preferences
Security and fraud prevention

Analytics Cookies

Allow collection of aggregate information about Site usage to improve our services. Require consent.

Marketing/Profiling Cookies

Used to track visitors across websites and display relevant ads. Require explicit consent.

Our Site is hosted on Shopify, which uses the following cookies necessary for operation:

Cookie	Purpose	Duration
`_shopify_s`	Session analytics for internal statistics	30 minutes
`_shopify_y`	User analytics for internal statistics	1 year
`_y`	Shopify statistics	1 year
`_s`	Shopify statistics	30 minutes
`cart`	Shopping cart management	2 weeks
`cart_sig`	Cart integrity verification	2 weeks
`cart_ts`	Cart timestamp	2 weeks
`checkout_token`	Checkout process token	1 year
`secure_customer_sig`	Customer authentication	1 year

For more information: Shopify Cookie Policy

We use Google Analytics 4 to analyze Site usage and improve our services.

Data Collected

Pages viewed and time spent
Navigation path
Traffic source (how you arrived on the site)
Device and browser information
Approximate geographic location (IP-based)
Site interactions (clicks, scrolls, events)

Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Privacy Policy: policies.google.com/privacy

Opt-out: Google Analytics Opt-out Browser Add-on

We use Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram and to show you relevant ads.

Data Collected

Pages visited on our Site
Products viewed and added to cart
Completed purchases
Site interactions

Purposes

Measure conversions from ads
Optimize advertising campaigns
Create custom audiences for retargeting
Show relevant ads on Facebook and Instagram

Cookie	Purpose	Duration
`_fbp`	Identifies browsers for advertising	3 months
`_fbc`	Tracks ad clicks	3 months

Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland

Privacy Policy: facebook.com/privacy/policy

Manage preferences: Facebook Ads Settings

We use TikTok Pixel to measure the effectiveness of our advertising campaigns on TikTok and to show you relevant ads.

Data Collected

Page and product views
Add to cart actions
Completed purchases
Site interactions

Purposes

Measure conversions from TikTok campaigns
Optimize ad delivery
Create audiences for retargeting
Show personalized ads on TikTok

Cookie	Purpose	Duration
`_ttp`	Advertising tracking	13 months
`_tt_enable_cookie`	Cookie support check	13 months

Provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

Privacy Policy: tiktok.com/legal/privacy-policy

We use Klaviyo to manage our email communications and personalize your experience.

Data Collected

Site browsing behavior
Products viewed
Abandoned carts
Purchases made
Email opens and clicks

Purposes

Newsletter and communications (with consent)
Abandoned cart recovery emails
Personalized product recommendations
Email campaign performance analysis

Provider: Klaviyo Inc., 125 Summer Street, Boston, MA 02110, USA

Privacy Policy: klaviyo.com/legal/privacy-notice

Cookie Banner

On first access to the Site, you are shown a banner that allows you to accept or reject non-necessary cookies. You can change your preferences at any time.